Análisis de los factores que inciden en el diseño y utilización de un sistema de compras Online en la línea de ferretería por parte de los clientes de la Importadora Promesa en la ciudad de Guayaquil.

Abstract

Technological advances have allowed communications to be more effective and companies have greater access to their preferential and potential customers, being able to apply marketing strategies through their web pages and facilitating the purchase efforts to the customers. Per the behavior of the consumer analyzed in the present study, is influenced by internal and external factors around them to make decisions at a purchase time. INEC data informs about the Internet access that people and companies, it exceeds the 80%, becoming a fundamental reason of sales and promotion of products through Internet. E-commerce in Ecuador has been an important area for the business development, although it is lacking to develop technological resources, it has the main tools for the expansion of new communication channels between company-consumer. E-commerce offers opportunities for companies to reach their customers without borders, differentiating themselves in a competitive level and offering their products and services more cheaply by investing in a web platform that allows meeting needs for both parties. In the hardware line, Promesa has been present for 54 years, becoming one of the main supply options for wholesale distributors in Ecuador, offering products of international brands of high quality and own brands that have the technical guarantees to safety of its customers. It´s important to know that companies in the hardware sector have the purchase service on their web pages, allowing them to access customers with higher purchasing volumes and who have the appropriate technological tools to access this service, Promesa has opted for other internal strengths that customers consider important for the commercial development, as the supply chain, which allows the customer to meet the expected times for their supply.