"Grupo Gelido Ventura" : helados medicinales especiales.

Abstract

In this project it is exposed the introduction to the market and a business plan to 5 years of Specialized Medicinal Ice creams. For power upgrade energetic and sexual with the Vigorous product; muscular gain with the proteinic ice cream, relaxation of the organism with the Relax, and a diet, specialized mainly for the diabetic people with 0% of Aspartame and for the regeneration of the immunological system with the Ice cream done with Noni. It was realized a marketing research with 400 surveys and three focus group, showing more than 85% of approval of consumers. At the moment the market of ice creams is in maturity process, but being an innovator product, done in ice cream form, it is expected that the product is part of the quadrant interrogation of matrix BCG looking for being a star product that breaks the market and increase the gap of entrance It will be commercialized within the Ecuadorian territory in 80 distribution points at national level and in 20 distribution points at international level in Cali Colombia like first country of export. We will have as main strategy to focus in a geographic area and its distribution will be in a direct way to the final consumer in the different points of sale in Ecuador. The total investment will be of $450,000 and it will be financed directly with the CFN obtaining at the end of the financial study a TIRF of the 38,67% and a VAN of $1.637.325, 54. The final consumer will be the most beneficiary with our products, and this product is considered as social aid to community for health diseases that any person has.