Plan de marketing de la línea Tempo Design en la ciudad de Guayaquil.

Abstract

This project is about the elaboration of a marketing plan for the Tempo Design line in the city of Guayaquil, which seeks growth in sales and participation, as well as positioning as a quality brand and innovative designs according with the current world fashion. Through the theoretical framework, it is expose the methodologies that were implemented throughout the construction of the marketing plan, as well as the situational study of the industry and the internal and external factors that affects directly the company and the performance of activities and strategies for the growth of store sales. A market research was developed with the appropriate tools to build the buyer profile of the furniture store and its factors of i nterest, to focus on the strategies that were impleme nted in the marketing plan that was implemented in the second quarter of this year. Finally, the financial analysis it allows to see the positive results of working in the plan under study and its projections to know the impact that it generate in the sales and profitabilit y of the Tempo Design furniture store known in the city of Guayaquil and Quito, main cities of Ecuador.