Análisis de los marketplaces más populares de la ciudad de Guayaquil : un estudio enfocado en el mapeo de percepciones, el análisis RFM y segmentación del consumidor digital, periodo 2024.
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The following research work is focused on profiling the digital consumer in the most popular marketplaces in the city of Guayaquil, to understand behaviors, preferences and perceptions within the market in which digital commerce platforms compete daily. In order to classify them by ...