Factores que influyen en el comportamiento de compra de bienes inmuebles en hombres y mujeres de 30 a 44 años de la ciudad de Guayaquil año 2018, caso domótica como propuesta de valor en la oferta inmobiliaria.

Abstract

The present investigation deals with an analysis of real estate purchasing behavior of men and women from 30 to 44 years of age in the city of Guayaquil, the case study of home automation as a value proposition in the real estate offer. The research method that was applied in the field research for the qualitative approach, were in-depth interviews obtaining current information from the real estate buyer and an interview with experts that contributed to the positioning of current home automation technology in our country and benefits that would bring to society. Likewise, the quantitative approach was carried out based on 384 surveys by conglomerate sampling with the support of the Tableau Public 9.0 program for statistical analysis. The most relevant results concluded that with 37% the spouses influence the purchase decision and 33% the family. So also the best-known term in the application of technology to homes is "smart home" with 42%, and 21% are unaware of this type of domotic systems. Likewise, 56% consider safety a factor and 37.8% the energy saving in the implementation of home automation systems.