Plan de negocios para la creación de una empresa de coworking en la ciudad de Guayaquil.

Abstract

This project aims to develop a business plan for a coworking company that serves as support for those independent professionals who do not have the economic capacity to start their own business and need to share resources to carry out their activity. Basically, it consists of renting office spaces duly equipped so that new entrepreneurs can project a professional corporate image to their clients and generate that bond of trust that guarantees the success of their business. Under this context, the research was developed in four chapters where theoretical aspects of coworking were approached, referential data were taken from other researchers who have carried out similar projects both in Ecuador and worldwide; a market study was carried out to evaluate patterns of behavior of the target market and finally the business plan was designed, which involved strategic, marketing, operative and financial aspects that help to establish the viability of this business idea.