Propuesta de actualización del plan de marketing turístico para la reserva ecológica Manglares Churute.

Abstract

This work proposes the presentation of an updated marketing plan for the Manglares Churute Ecological Reserve, located in Naranjal belonging to the province of Guayas, Which is currently under a tourism plan that is not satisfactory at present. The research is carried out within the protected area and in order to carry out the same, a lot of information was gathered from both primary and secondary sources, that is, government entities, newspapers, certified web pages, reliable documentation and also interviews and direct observation of the data. . After the study and to conclude what was happening, it was decided to propose then an improvement plan for the current marketing plan of the Reserve. This one is based mainly on the use of networks by the reserve administration, since they do not currently have an updated management plan since 1998, in which the current management plan was put into effect. With this plan, the main objective is to promote the use of networks for tourist promotion of the protected area because it is worth noting that a few years ago, when this plan was put into effect, social networks did not exist and in this way not only the influx of visitors to the area is expected, but also the resident community feels part of it and helps the conservation of the area thus providing a better quality in terms of tourist activities within the reserve.