Estudio de Factibilidad de la producción y comercialización de panela orgánica para la exportación a España.

Abstract

The purpose of this project is to demonstrate the feasibility of a commercialization and production company of organic brown sugar to Spain. The priority of this project is to take care of the health of its potential consumers and be a source of employment within society. Within this essay will address various issues such as the demand for organic products, the global production of these products, consumption habits of the Spanish, benefits and main characteristics of the product, potential competitors and strategies for the entry of this product with added value to the international market. In this research, a market study was used to know the acceptance that the product will have within the market. Through the financial analysis, the feasibility of the project was known.