Usabilidad de la aplicación móvil de Radio Élite 99.7 FM de la ciudad de Guayaquil, desde el 5 de noviembre al 11 de noviembre de 2018.

Abstract

In recent years, the boom in technological advances has caused that traditional media such as radio decide to migrate to digital environments in which their presence can capture the attention of an audience that is not only in the homes and vehicles. To do this, the present work pretend to demonstrate the academic digital media landscape of a radio station in the city of Guayaquil, through a focus group in that consideration should be given to the users' perspective in the face of new tools implemented by the station. In addition, research will be added usability specialists and applications who will provide theoretical concepts, from your domain and knowledge.