Estudio de mercado para la apertura de una sucursal de la Cevichería Suigenesis en el sector de la Puntilla.

Abstract

The objective of this research is to analyze the shellfish restaurant market in order to know the viability of opening a branch of the Suigenesis Cevichería in La Puntilla, this study will be divided into four chapters that provide the necessary information to get to the main goal. The first chapter of the investigation will be to know the current situation of the company, where different matrices will be developed, an organizational chart and a general study of what currently makes up the company, its external and internal situation. In the second chapter the market study will be developed, which aims to analyze the current demand and offer of the market to know what the market deficit is and thus be able to hoard the demand that presents the deficit. In the third chapter, different strategies will be implemented that will allow entering the market, and then be able to be part of the competition of companies that offer service, finally in the fourth chapter a financial budget will be developed to know the viability of the research.