Advergame con realidad virtual para incentivar el ecoturismo en el Bosque protector Cerro Blanco.

Abstract

This project is focused on the development of a videogame called "El Salvaje VR”, which is oriented to promote ecological tourism at the Cerro Blanco protected forest. The investigation detailed on this document defined the theme of this videogame as well as the implementation of local stories or legends with the purpose of nourish it’s narrative. On this specific case, the story used was "El Salvaje”, which is a mythological creature similar to a goblin who lives inside this place. Based on what has been previously said we can define this videogame as an "advergame”, which is nothing but an advertisement-oriented videogame. The development of "El Salvaje VR” uses virtual reality technologies. Its deployment was focused on computers that run the Windows platform and it uses de VR (Virtual Reality) helmet HTC Vive, which is a device. The use of virtual reality for the buildup of this videogame es key to our project due to the fast growth of this type of technologies because they seem striking for both regular gamers or just regular people moved by the curiosity that this type of equipment awakens. This advergame consists of a partial recreation of one of the paths or trails from the Cerro Blanco protected forest and the main objective of it would be to pick up a series of items scattered across the game map while avoiding being caught by the goblin that inhabits the area.