Plan de marketing para la empresa MBC servicios de marketing en Quito.

Abstract

In the present investigation was conducted a Marketing Plan for the company MBC Marketing Services in Quito, with the objective to optimize the profitability of the entity and its positioning in the competitive market local. To achieve this, it was applied a qualitative and quantitative methodology. First, an analysis was made of the situation of the company, identifying the current status. After, a market research in order to develop strategies for the marketing plan. Finally, it was a financial analysis of the project. The main financial results were, a return on investment increases substantially in the coming years and an internal rate of return (IRR), 33,27%, superior to the minimal acceptable rate of performance.