Determinación de un modelo de comportamiento de cliente en servicios de educación en inversiones en la ciudad de Quito.

Abstract

The following market study: Determination of a client behavior model in investment education services in the city of Quito, was designed in five stages: The first, general aspects of the study, where the objectives of the research were raised and exposed. One of the main problems of the project is regarding the absence of studies and statistics of the people who are hiring educational services in investments in financial markets, therefore the type of behavior of this target client before the contracted educational services is unknown. In its second part, the theoretical foundation, in which the referential framework, the legal framework and also the theoretical framework of the study were elaborated, the research structure was elaborated. In the third part, the research design was carried out and the research guidelines were defined, the type of research that was applied, the tools used to collect information such as surveys, focus group and in-depth interviews. In the fourth part of the research, graphs and tables were designed, in order to present and interpret the results of the quantitative and qualitative variables of the study. The fifth part was conclusive, were reflected the conclusions compared to the objectives of the investigation and the presentation of the client behavior model in investment educational services, as well as future lines of research.