E-commerce como factor de competitividad en las empresas textiles de la ciudad de Guayaquil.

Abstract

The objective of this research is to analyze the relevance of E-commerce in competitiveness of textile companies in Guayaquil. The sample obtained covered 355 textile companies, where 290 were microenterprises, 35 small, 14 medium and 16 large enterprises; this according to the nature of the industry. The results were extracted by a mixed approach. Through a qualitative analysis, an interview was carried out with Etafashion as representation of the formal companies’ segment; and with Esther M., to represent informal companies. The quantitative analysis was made by Pearson’s Chi-square model, which showed the value of 0.00 which is significant. Therefore, the null hypothesis that claimed that there is no incidence between competitiveness and the level of intensification of E-commerce is rejected. In addition, the study identified that the most common barriers that prevent developing the E-commerce are technological insecurity and the high cost that it represents. Also, the common level of e-commerce that the textile companies in Guayaquil tends to develop are from 0 to 4 stage, in which social networks and websites stand out.