La incidencia del acuerdo comercial entre el Ecuador y el EFTA en el sector de exportación de banano.

Abstract

During the 2007-2017 period, Ecuador has signed a total of 31 trade agreements to strengthen exports of value-added products and in this case the country is known worldwide for having the best quality of shrimp, bananas and flowers. However, bananas are the fruit with the most participation in the market, occupying the second place in export items and first in the category of exported fruits reflected in the trade balance. In June 2018, Ecuador signed a commercial agreement with the European Free Trade Association with its acronym in English EFTA, which is made up of the countries of Iceland, Liechtenstein, Norway and Switzerland. Each one has similarities to having a population with high purchasing power and a growing GDP. These markets have not been fully covered and one of its causes was the addition of 25% of tariff but now with the agreement signed the banana would record 0%. The incidence of such a high tariff has been noticeable, since 2015 ecuadorian banana exports to these countries have decreased. However, within the investigation it has been analyzed that the large banana companies of Ecuador do not supply these markets with totality, therefore it is suggested to involve small and medium-sized companies from the provinces of Guayas and El Oro to promote and increase ecuadorian exports from bananas to EFTA countries through the implementation of a strategic marketing plan. 60 MIPYMES from both provinces were selected and the scope of the responses was 30, enough sample for the respective analysis.