Análisis del crecimiento turístico impulsado por proyectos rurales: ejemplo la empresa El Quetzal en la provincia de Pichincha-Mindo.

Abstract

The research strategy used to verify whether tourism projects, cataloged rural, are related to business growth and cause an impact on a region, has the purpose of assessing the ethical investment in its sensitivity to the environment, labor and development. A relevant study since, in general, it helps to understand the importance of contrasting the impact with rural enterprises on tourism growth and how a company encourages economic growth and the development of society. To meet the challenge, we worked with the company El Quetzal and its rural project “Tour del Chocolate”, within the Mindo area, evaluating the attraction through visitors who choose the region as tourism. The approach to the company betrayed, when considering its installed capacity, which was far from its maximum level of performance, however, the study of comments issued by visitors, the interview with the company and direct observation in the area It manages to determine a trend that, through demand projections, confirms real growth potential. This expresses the evolution of the El Quetzal company and adjusts the plausible impact on the community. Both the blogs of tourists and the temporal frequencies were measured, observing favorable comments despite the fact that there are other more visited projects. The study shows that a rural project initiated by a company, when successful against those who frequent it, has a potential impact on the community due to the economic and social benefits stimulated.