Estudio de factibilidad para la exportación de ostras a Estados Unidos bajo un sistema de cooperativismo.

Abstract

One of the main objectives of this work is to demonstrate the viability for oyster exports, all under a system of cooperation between communities, in this case as the main protagonist "El palmar" located in the canton of "Santa Elena" with the objective to promote the growth and economic development of the commune to the United States markets, specifically to the population of Miami-City. The theoretical compendiums are detailed in the research background, in addition to the aquaculture sector being addressed since its inception and its impact on the community of Santa Elena, the information is complemented with the different oyster species that exist in the area Coastal Ecuador. In the present study, it profiles consumers and their consumption preferences, in addition to knowing who the competitors are, who offers substitute products. By this means the demand can be quantified and updated with the quantity of products, as a result we have the feasibility of the product to be exported. The cooperative details the initial values of the investment, and its policies. In addition, the responsibility of the cooperative with its members is made known, in addition the structure of the organization and what role each actor plays, as well as its production processes until the commercialization is detailed. The economic study details the assets that the cooperative has, also the cost of raw materials. It was concluded that the export is not viable for the cooperative “COOPROACMAR” since at the time they did not have enough capital to cover a foreign demand, they did not have the equipment or the logistics necessary to send the product. At the time of the interview they were not in harvest due to lack of implements.