Propuesta para la creación de una empresa que brinde un servicio de transporte especializado para personas con discapacidad.

Abstract

The proposal for the creation of a company that provides a specialized transport service for people with disabilities in the city of Guayaquil is the result of an arduous investigation into the needs of an unattended market niche, which is people with physical disabilities and that are transported in wheelchairs, but that do not have facility to move to different destinations. Financial and strategic objectives were raised, as well as marketing objectives to achieve positioning, and contingency plans to be prevented from any risk that may occur and as a result the development of the developed titling work is presented. The project was duly analyzed, through market research, macro environment and micro environment analysis such as SWOT analysis, PEST analysis, Porter analysis, in addition to surveys of potential clients, interviews with people with experience in this service, and c ompetition benchmarking, to be able to extract the good and improve the proposal. It is concluded, with the financial development in which the profitability of the business can be observed, at market penetration price, since competition has not yet been positioned in the market and has higher prices, in addition to providing a service First aid in case any eventuality occurs with the disabled person.