Alcance de las transmisiones vía streaming de los noticieros digitales Última Hora Ecuador y Noticiero Digital UDLA durante una semana regular de tráfico de noticias.

Abstract

The news in Ecuador has been responsible for keeping the citizens informed since television arrived in the country. Its supremacy as a means of communication is the result of a long trajectory that has been forged since the twentieth century and that maintains it today. “The 50s have been described by many analysts as those of the great leap of television in the world, since then when regular television services gradually extended to the big cities of the world” (Alvarado, 2008, p. 6). Technology advances and this directly influences the way in which the news is transmitted and also in how audiences consume this news. Some newscasts migrate to the new dominant platform that is the Internet and other media are born from it. That is why this work is focused on investigating and analyzing native digital news and the journalistic formats and styles they use to establish whether they maintain similarities and differences with traditional news. Audiences were also analyzed to know their news consumption trends. The news that were analyzed were Ecuador's Last Hour of the Vito TVO digital channel and UDLA Digital News Channel of UDLA Channel, a channel that belongs to the University of the Americas. The low level of audience that each channel has in its news can be the result of using an old format on a platform with a younger audience and that is preferred to be informed by other means that are shorter and equally effective to inform.