Análisis de estrategias para incentivar el desarrollo turístico de la parroquia Sevilla Don Bosco.

Abstract

This essay becomes a data collection of Sevilla Don Bosco parish and has the purpose of contributing to the touristic development of the village, this document contains at its first part the identification of the problematic, an argument for making the study and target settings of it. Further on, the following phase gradually turns into a theory revision of subjects such as Marketing, marketing services and tourism; this information provides us the technical knowledge to get this written assignment done. In the same way, we proceed to make a situational diagnosis of this touristic product using marketing tools such as the PESTA analysis, Porter´s 5 Forces Framework and the marketing mix in order to know referential data that gives us the permission to identify mistakes and effectiveness of the different operatives stages of the touristic activities done on Sevilla don Bosco. All these techniques have been put into practice in this treaty in order to get a findings report and also to give out advice and recommendations that help accomplish the major goal of this project which is, that this location be considered a tourist attraction on a national context; and also that the activities offered shall aim to provide quality, because there is a great amount of potential.