Análisis de la exportación de pitahaya producida en el cantón Palora y su incidencia en la generación de empleo en sus habitantes.

Abstract

The present work related to the “Analysis of the production and exportation of the Pitahaya and how it affects the quality of life of the population of Palora”, is based on how this activity has improved in several aspects that allow the associative and participatory strengthening of the members, for this purpose the application of surveys and interviews to all those who make up the Association of Pitahaya Producers of Palora was proposed as part of the methodology in order to know criteria about the current situation of the group in organizational terms and processes productive, including the actions carried out for strengthening, the majority indicated that it is essential to establish strategies that allow the group to consolidate further so that it can take advantage of business in international markets. Therefore, based on the situational analysis (internal-external), the impact of the group's exports through a case study, with all this the SWOT matrix was carried out, the same one that was used for the development of the proposal, in this In this field, related strengthening strategies were established both at the organizational level and the associativity, including the participation of the members, so an action plan was developed that develops various strengthening activities, between both proposed aspects the consolidation of the Association is achieved, to allow timely use in international markets, economic development, and better living conditions for both, the members and the independent producers of Palora.