Plan estratégico de comunicación interna en tiempo de crisis. Caso de estudio : Unidad Educativa Particular Bilingüe Tejar.

Abstract

This final thesis project promotes a strategic plan for internal communication, in times of crisis based on the case study of the “Unidad Educativa Particular Bilingüe Tejar”, depended on the state of emergency decreed on March 16th 2020 due to COVID-19, pandemic public health emergency that affected the whole world. In Guayaquil, Ecuador, the emergency took place when 51.4% of the workforce was on vacation. Then, by Ministerial Decree it was authorized that the classes were to be developed in virtual mode, so strictly speaking, every single piece of communication must be organized 'distance learning'. This shifting was considered, from the theory and from the criteria of the professional, to develop a strategic internal communication plan that identifies the stakeholders and analyzes possible crisis situations, In such a way in forming a committee that determines the processes to encounter it by treating to reduce the consequences that this may cause. Therefore, the implementation of this project allows the organization to prepare in advanced, during and after the crisis related of Covid 19, investigating to boost the bond between collaborators and their leaders, optimizing communication processes and allowing collaborative work among all the groups involved in it.