Plan estratégico para la exportación de camarones pre-cocidos a la ciudad de Nueva York, EE. UU. Caso Camaronera Piquerosa.

Abstract

This research aims to design a strategic plan for the export of pre-cooked shrimp to New York City, USA, a proposal that arises from the need for the country to diversify its exportable offer, in order to achieve a sustainable foreign exchange inflow focused on the sale of finished products, such as the case of pre-cooked shrimp, and thus guarantee a higher foreign exchange inflow in relation to the sale of the product in its primary state. For this reason, a market investigation was carried out, directed to a group of 384 residents of the county of Queens, New York, to determine the degree of acceptance of the proposal. The methodology used was descriptive in nature and a mixed approach, using a questionnaire of closed questions, elaborated under the Likert scale. The results of the study determined the great acceptance by the respondents and the interest in purchasing the product, as long as the price per kilogram does not exceed $ 20.00. For this reason, a financial study was made to determine the viability of the project, under three scenarios, and it was determined that it would be feasible, if certain financial conditions are met within the first five years, which is why it is important to address this work, to understand a little the proposed business dynamics.