Perfil de mercado para la exportación de infusión de guayusa a Madrid -España.

Abstract

This paper is focused on making a market profile of the infusion of Guayusa towards Madrid - Spain. A market profile was established for the commercialization of guayusa infusion aimed at the Madrid market since there are no previous studies of this product. The objectives that were met were: investigate the theoretical foundation of the product and its raw material, calculate the exportable supply that currently exists in the country available for international marketing, determine the potential international demand and in turn a financial analysis was carried out of approximate costs for export. In the exportable supply, it was determined that there is enough supply in the local market to be able to meet the monthly objective of 2 20ft containers. With a fortnightly frequency and in the international demand, potential buyers in the city of Madrid were determined. In the financial analysis, the approximate costs incurred from production to export were determined. Recommendations were made to potential entrepreneurs who use and put into practice this market profile in the export process, it was determined that the most convenient way of shipping is maritime on pallets.