Análisis comparativo de herramientas de tecnologías multimedia : infografías, animaciones y videojuegos, aplicadas en el proceso de promoción y ventas en línea. Caso de estudio : marcas de calzado deportivo.

Abstract

The objective of the Project was to analyze 3 multimedia tools such as infographics, advergame and 3D animation to determine which of the 3 would be the most optimal in terms of promoting the sale of footwear so that in this way the companies or brands that are dedicated to this type of trade, make a positive contribution and also create an advantage over other competitors. To learn about what was happening in the current market, an information survey was carried out, thus collecting the most appropriate concepts about each tool and also the concepts of advertising and online sales, which would later be taken into account in the categorization prior to the analysis of each tool. After separating each concept, it was necessary to carry out a direct observation of content already made by each brand, also experts in each area intervened, contributing their opinions and knowledge to carry out a comparative analysis of everything mentioned above and reach the conclusion where I would end up analyzing a finished product put on the market and then analyzing it as well and launching the author's own proposal about how advertising should be projected with one of the 3 tools analyzed in this investigation.