Diseño de una empresa productora y comercializadora de chocobananas, aprovechando la materia prima del cantón El Carmen - Manabí.

Abstract

The main objective of this postgraduate thesis was to design a production and marketing company for Chocobananas, taking advantage of the raw material of the El Carmen-Manabí Canton, with the presentation of an efficient business plan based on an analysis of content and the environment being a priority. which can help identify the commercial feasibility that the implementation of a chocobanana marketing company would bring in Canton El Carmen, Manabí province. To achieve the objective expressed above, a research process was developed based on a methodological strategy of a quantitative analytical type, using a descriptive research design. For data collection, a single instrument was used in the form of a questionnaire using the survey technique, whose structure responds to the operationalization of the variables under study. The main results of the research were positive, due to the fact that a great acceptance of the Chocobananas could be evidenced in the Canton El Carmen, province of Manabí. On the other hand, it was obtained that the chocobananas covered with Oreo were the preferred ones of the population of Canton el Carmen and that the level of acceptance of the product is 75%.