Liderazgo como promotor cultural que influye en el desempeño laboral de la empresa Rapientrega S. A.

Abstract

The culture in companies can be a factor that makes it successful, as well as detrimental. The main ambassadors of culture are the leaders, if the leader´s vision is results-oriented, then the culture will also end up being this way, if the leader prioritizes processes and results and forgets the people, the collaborators who make everything happen. possible, then you are not having a comprehensive view of your business, your organization, your team. When the leader is transactional and puts aside the opinion of the collaborator to focus on results, the company significantly lowers its productivity and performance. On the other hand, if the leader is transformational, has an interest in continuous innovation and cares about the human factor, the organization is in balance. According to his vision, the leader promotes culture, be it efficient or inefficient, and in either case, performance is affected, either positively or negatively. A culture-promoting leadership should be targeted for high performance, this being the way to have an efficient work environment and to keep employees satisfied and motivated.