El panóptico de las redes sociales y su influencia en la imagen de los consumidores-consumidos.

Abstract

The present research work seeks to inquire about the digital culture of social networks and the interaction shown by the consumer of these networks. Interaction based on the continuous exhibition of an image that is molded to the liking and whim of the virtual subjects, an image that through this exhibition gains recognition and therefore, a value. We are talking about the influence of these social networks inside the conformation and deformation of this said image through interaction with others, at the time the same consumer becomes objects of rapid consumption.