Rediseño del plan estratégico, cultura organizacional y componentes de retribución para generar compromiso en el entorno laboral de Rapientrega S.A.

Abstract

This work focused on a Courier company in Ecuador with its headquarters in the city of Quito and the branch in the city of Guayaquil. The company was going through an organizational crisis, needing help with strategic and analytical support in the processes, all this in order to overcome those problems. The main goal is to meet the objectives that are proposed each year, however, among the main problems is, the lack of new ideas (innovation) that generated loss of customers and in the cultural field there were problems between the offices of Guayaquil and I remove due to misuse of communication resources and for having a bad working relationship between colleagues, all this generated a tense work climate. During the realization of the case project, three important variables were produced for its development: organizational culture, organizational development and the components of compensation for collaborators. To meet the project's objectives, it was necessary to apply various concepts of communication and organizational development to help the company generate stability and work focus in each and every one of the areas. In order to establish strategies, you have to focus on priority priorities; For this reason, the human talent manager must control that a continuous improvement process is carried out so that there is good feedback and the organization can generate profitability.