Análisis del empleo del eslogan El gobierno de todos de la presidencia de Lenín Moreno en el canal de YouTube de la Secom, en los primeros quince días de abril durante la emergencia sanitaria.

Abstract

This thesis tries to thoroughly analyze the motto “El Gobierno de todos” during Lenin Moreno’s presidential term and all the covid 19 related campaigns and reports conducted in the first 15 days of April 2020. The sample was taken during these days because it was a critical time being due to the coronavirus pandemic and there was an urgency to note the ways in which the government informed and how this motto stands among the communicational process.