Estudio de la comunicación interna y su relación con la motivación laboral desde una perspectiva generacional en una empresa de servicio logístico en la ciudad de Guayaquil : propuesta de un plan de comunicación interna para el fortalecimiento de la motivación del personal administrativo de la empresa.

Abstract

The present title work was carried out in a private multinational company with a functional organizational structure of the logistics sector, with a branch in Guayaquil. A diagnosis was carried out to detect the needs of the organization and the collaborators regarding internal communication, for which it was identified that internal communication is not aligned to the demands of the needs of the generational groups that coexist in the same organization, therefore, as a general objective of this study focused on determining the influence of the relationship between internal communication and work motivation from a generational perspective, emphasizing the internal communication processes of the organization, through tools qualitative and quantitative stories such as personnel surveys, interviews with middle and senior managers of the company. According to the results obtained in the information gathering, it was sought to generate a proposal focused on the needs of communication in relation to the perspectives of the generations that coexist in the organization under study, as well as the synergy between traditional and technological channels typical of internal communication.