Rediseño de la estructura organizacional para internacionalizar la identidad corporativa : caso Viña San Bartolomeo.

Abstract

The analysis of this work aims to understand the current situation of the company Viña San Bartolomeo for subsequent implementation of strategies to improve internal processes managed by the organization. The San Bartolomeo winery, not having a well-defined structure that allows to specify methods, departments, hierarchies, team management and a possible internationalization of the business has generated a loss of resources and costs, for which a redesign of the organizational structure is proposed, benefiting the company in its growth and development in the international market. In order to restructure the organization chart and achieve the internationalization of the brand, a series of strategies are proposed that will strengthen the efficiency and effectiveness of its resources by creating an environment that adapts to the current needs of the company. An organization that constantly innovates will allow the achievement of business objectives by taking advantage of the potential of human talent and promoting new skills and tools that help it to grow.