Propuesta de campaña informativa, dirigida a las redes sociales, como soporte al plan de vacunación para prevención del COVID–19, del Ministerio de Salud Pública del Ecuador.

Abstract

This project is a proposal for an information campaign, directed at social media, as a means to support the vaccination plan presented by Ecuador’s Ministry of Health to prevent Covid-19. The main purpose of the proposal is to inform the public of both, the mechanism and the importance of the vaccine as the principal valid alternative of protection against the virus. The specific target audience for this proposal are the direct beneficiaries of vaccination. This group is comprised by anyone over the age of 12 and with access to technological or mobile devices which can be used to access this audiovisual proposal. To achieve this objective, the process started with the gathering and analysis of the relevant information, followed by the production of an audiovisual campaign with a structure of 9 audiovisual capsules in the optimal format to be distributed on social media, as well as later potential distribution on TV, minimizing the need for changes in design or postproduction. Additionally, two initial capsules were produced and post produced, to do the required tests for their publication in the established format.