Propuesta de un aplicativo para la promoción y difusión de ilustradores digitales de la ciudad de Guayaquil.

Abstract

The project proposal focuses on the structuring and layout of a portfolio-type application and social network for the promotion and dissemination of digital artists from the city of Guayaquil, who, according to the research carried out, it was determined that there is little dissemination and use of digital platforms to promote events and updates on issues that concern art in said city. Therefore, the mobile application proposal was made in order to open a line of research for its further development, promote digital art in the city of Guayaquil, and consequently increase the economic movement of art by creating job opportunities in this occupational sector. The time required for the development of the proposal was 4 months (May - August) during the COVID-19 health crisis. The elements of the app were developed in Adobe Illustrator CC, because the vector graphics is suitable for the development of mobile applications. The Adobe XD program was used for the layout and implementation of the elements of each module and to establish movement routes guided by user interaction. The Adobe suite was used for the development of the proposal due to its great compatibility between programs, which in this case were the aforementioned software. The app is intended to be used on smartphones with the Android 8.0. operating system. Its graphic line is minimalist and friendly, based on current trends in UX Design and UI Design.