Diagnóstico de la ruta "La Pepa de Oro" como producto agroturístico de la provincia del Guayas.

Abstract

The present research work aims to investigate the tourist resources related to agricultural activity through the geographic space of the mentioned cantons for the design of an agro-tourism product. Reasoning the different hypotheses and statements, by observing the literature for the design of the theoretical framework of the research. It is about identifying the viable demand, through the application of data collection instruments, for the graphic design of the results and consequently also proposing the agro-tourism route in the mentioned cantons called "La Pepa de Oro" through the design of the product. for local tourism development. The present project could be carried out through direct inquiry and with primary information collected. And it was learned that a related plan must be managed between the main public and private representatives to ensure the sustainability of the project. It was possible to show through a visit to the two cantons that the tourist attractions have the potential agro-tourism, however, there is a lack of management in terms of the organized offer of this type of services. The project was developed through two types of mixed methodologies in which this study has a qualitative approach, since, through surveys, data collection and information will be the support base to be able to analyze the different perspectives of tourists and community members at the time. of the agro-tourist route. And quantitative approach since numerical data will be collected with graphs and statistical analysis of the survey. Among the results of the surveys, it is specified that the project will generate and provide financial funds to the GAD.