Modelo de gestión para el uso adecuado del espacio turístico del Malecón 2000.

Abstract

In the course of time the Malecon 2000 has become known as a recreational space without taking advantage of the potential of its cultural spaces as well as its attractions. The present degree paper addresses the problem described above, which is why it was considered essential to design a management model for the proper use of the Malecon 2000 tourist space. The proposed methodology establishes three phases: 1) Tourist diagnosis of the attractiveness, based on the inventory survey and various supply and demand data sheets were used. 2) Measuring instruments as direct observation on the site; interviews with tour guides, visitors and staff working on the Malecon 2000; and a survey of 385 Guayaquil residents in which it was sought to determine the preferences of tourist use of the attractions of the Malecon 2000 by tourists who visit it. 3) Design of the management model based on management strategies, operationality. The proposed model, aimed at the development of the spaces of the Malecon 2000, is a tool for the coordination of the Malecon 2000 Foundation, in the function of enhancing each sp