La importancia del contenido diferenciador (feature stories) en el periodismo digital : análisis comparativo de los medios digitales La Posta y GK, publicados en la red Facebook durante octubre de 2021.

Abstract

The objective of this research is to analyze the various types of differentiating content of two digital media in particular: La Posta and GK, through an exhaustive analysis of the theoretical characteristics of their journalistic products as well as their narrative essence. During the first part of the work, the concepts of journalistic rigor such as investigative journalism, in-depth journalism, precision journalism and its adaptability to digital journalism were defined. Then, the theoretical characteristics of digital news content, the digital agenda setting and gatekepping, and the new narrative forms of news on web portals such as storytelling and feature stories will be determined. Through a matrix of mixed analysis (qualitative and quantitative), the differentiating contents of the media GK and La Posta published on the Facebook network during the entire month of october 2011 will be limited. Finally, the results were compared and related to the view that the editors of each portal have on their own products. This information was obtained through direct interviews. It was concluded that despite the presence of differentiating content with linear narrative (feature stories) in each medium, these are still a minimum of the daily publications of the web portals where the agenda setting remains paramount.