Plan de negocio para la comercialización de jarabes de hierro de la empresa Laboratorio Weir para el año 2022.

Abstract

Weir Pharmaceutical Laboratory is an Ecuadorian industry with more than 40 years of history in the market, whose objective is to responsibly manufacture and market high-quality products at a reasonable price, which represent true solutions for the community. Given its growth in the last 10 years, the company has focused on expanding its product lines, thus generating the opportunity to develop a new line of iron syrups, the object of this study. This project shows the specifications and characteristics of the product, as well as a study of the macro environment, the main direct and indirect competitors, consumer preference and where it will be marketed initially, with information obtained from surveys and interviews. As well as the commercial strategies and proposal of the required organizational structure and control indicators to carry out the commercialization of the new product. For the project, it contemplates an initial capital investment with the Weir Laboratory's own resources, and an análisis of all the income, costs and expenses that directly affect the project, presenting positive results of an IRR of 227.94% and a NPV of $44,518.58 for the five first years of commercialization, making the project feasible.