Retención del talento humano en CME.

Abstract

The purpose of this document is to carry out a detailed analysis of the study case corresponding to the CME specialty medical care clinic founded approximately 15 years ago within the city of Guayaquil. The case that explains from its beginnings as a clinic full of professionalism when offering its services and care to the community, in addition to presenting itself as an attractive organization for those who wish to be part of their functions as health professionals. The objective that was fulfilled at that time was to be the best in customer service, promote good practices in its work team and its constant motivation. In this way they maintained a high position in the market. For the last five years the clinic deviates from these goals and has a direct impact on its staff. It is observed that they are no longer attractive at the salary level, their competition is gaining popularity. The prestige that has been reaping has fallen slowly.The cause is discovered soon, an evident deterioration of readjustments in terms of processes, structure and management, it is time for a change, otherwise the clinic will be reduced by competition and possible exit from the market. It currently maintains a payroll of 52 employees; structured within four departments. Need a department that is in charge of human talent and because of this there is no management whatsoever regarding the management of your staff, thus directly affecting your organizational climate. A strategic planning is then proposed in terms of improving elements within organizational behavior, culture and communication. At the same time, the key proposal of the creation of an optimal department for the management of human talent.