Plan de reestructuración organizacional enfocada en la cultura, comportamiento y comunicación en la empresa multinacional ICorp.

Abstract

Organizations are currently in constant change to improve the quality of their staff and the management they carry out, so this work covers the analysis of the culture, behavior and organizational communication of a small company founded in Guayaquil called Soporte Digital, the same one that undergoes diverse changes until its merger vertically with the multinational company of Canadian origin International Corporation, which has several branches in Latin America. During the period from 2017 to 2018, a new CEO, María Goodman, has been positioned to lead the company and proposes innovation changes in a company that has undergone several organizational transformations, which have not been welcomed. Therefore, the objective has been proposed strategies to improve these three pillars and allow human talent to internalize the improvements that have been designed in their favor for personal and organizational growth.