Importancia de la gestión organizacional y adaptabilidad al cambio en los procesos de crecimiento organizacional en la empresa ICorp.

Abstract

This document shows the case of two companies that merge vertically. The macro company, which is a multinational, International Corporation (ICorp), is a company of Canadian origin that belongs to the computer support equipment sales sector. The Ecuadorian company, Digital Support, was vertically absorbed by ICorp. After the merger of both companies, a whole process of adaptation to change was carried out, problems in organizational culture and management were visualized. In the development of the present case, 3 main variables were completed: Organizational behavior, adaptability to change and communication. Taking into account the strategic objectives set out in the company for the year 2018, we have sought to develop a new strategic plan whose contributions are favorable to the company. The composition of this work begins with the introduction, where a brief explanation is given about the history behind the Digital Support company and the ICorp company. It continues with the diagnosis of the existing problems within the company and after this the strategies for the improvement of the company are described. Finally, it ends with the implementation of the strategies and some conclusions about the case are given.