Análisis de factibilidad para la diversificación de mercados de la empresa BIOALIMENTOS CÍA. LTDA. Especializada en frutos secos al mercado chileno.

Abstract

The general objective of this non-experimental research work is to determine the feasibility of the Ecuadorian company BIOALIMENTOS CÍA. LTDA. specializing in nuts, with more than a decade of internal growth now seeks an opportunity in the Chilean market, for which to meet the objectives of the analysis we proceeded to search for specific information on the cities of higher consumption of nuts in Chile, positioning specifically in Valparaiso, the methodology used will be a mixed approach for the analysis of a real scenario, in addition to having specific data of the company to formulate a financial scenario and determine the profitability of the project. Highlighting the most important results such as obtaining marketing strategies, establishing commercial relations between supplier and client with a Chilean company and results of a positive profitability analysis predicted for the growth of the company in international markets.