Criterios de uso de ciberinfografía en los medios La Posta y GK, en la plataforma Instagram durante el primer año de la pandemia del COVID-19.

Abstract

This research proposes the analysis of infographic content together with the message production processes in the Instagram accounts of the native digital media La Posta and GK during the first year since the state of emergency decreed by the COVID-19 pandemic in Ecuador in the year 2020. The purpose of this work is to recognize the elements that prevail in infographics along with the opinions of experts on the subject. La Posta was founded in 2017 with its slogan "The news, but sexier.", publishing all its content only on social networks such as Instagram, Facebook, YouTube, and Twitter. Today, the medium has more than 237,000 followers on Instagram and more than 11,800 publications; they upload an average of 14 to 17 infographics a week. GK, on the other hand, was founded in 2011, with its slogan “We do in-depth journalism and social impact in three axes. All with a focus on Human Rights.” Currently, it has more than 35,200 followers on Instagram, and they have more than 2,300 posts and they upload an average of 3 to 4 weekly. For this, the use of a mixed methodology is proposed with which we will be able to examine particularly the most relevant contents, during the first semester since the state of exception was established and extract all the elements that compose them; also, contrasted with the opinion of experts. From this, characterize the use of infographics in these media and its importance for the dissemination of news content for native digital media.