Modelo de cambio planeado : Viña Santa Camila.

Abstract

Viña Santa Camila founded in 1925 is an organization dedicated to the production of wines of the highest quality. Over time, the specialization of its product led the vineyard to position itself in the market acquiring a greater presence in it, which allowed the considerable increase in its production. However, to satisfy the needs of customers at all costs, internal processes that currently affect the sustainability of the company were neglected; therefore, to know the real situation of Viña Santa Camila a diagnosis was made in three variables: behavior, culture and organizational communication. As a result, opportunities for improvement in the individual, group and organizational level of behaviour were identified, in a weak and non-institutional culture, and in the lack of informal processes and procedures. In order to solve the problem, the intervention proposal of the Santa Camila vineyard is based on one of the processes of the DO in which change is emphasized as a strategy to modify organizational elements and maintain an internal balance. Consequently, the means to carry out the planned change are manifested in strategies that go according to the variables structure, processes and personnel.