Modelo de negocio para un restaurante de parrilla en la ciudad de Guayaquil.

Abstract

The development of this project had an analysis of grill restaurants and the main needs of a human being such as food, with this the development of a business model with the Canvas method was achieved which allowed us to analyze the main elements for the strategic development of a business model. The methodology used was descriptive with a survey of information by surveys developed in the city of Guayaquil. The study was developed towards 385 people in the city of Guayaquil through a validated questionnaire, resulting in the profile for consumers with tastes and preference to grill restaurants, noting that these results gave the status of people, the company in which they attend to eat this type of gastronomy, followed by the frequency of consumption being from one to two times a month, the state of cooking of food, most used payment method and most visited social networks when choosing a grill-type restaurant.