Estudio de factibilidad para la implementación de una cafetería Pet Friendly en la ciudad de Guayaquil.

Abstract

The aim of the project is to know, measure and evaluate the economic and social feasibility for the creation of a pet friendly coffee shop. The cafeteria will be called CAFÉ LE WOOF, a place where consumers will be able to attend with their pets to taste a bit of French gastronomy in a pleasant and safe environment, where not only the owner can enjoy a snack, but also the pet. The surveys carried out allowed to identify the preferences and liking of the dog as a pet, which the result of the polls indicates that 75.1% of respondents have at least one dog at home. The idea for the creation of this project was born as a result of the acceptance of dogs as an important member of the Ecuadorian family and that every day there are more laws in favor of animals on the ownership of them. Finally, after elaborating the financial projection, this indicates that it is feasible in which the rate of return is 53.62%, which proves that the project is viable for its realization.