Análisis del nivel de satisfacción del usuario del tour 360 en la isla San Cristóbal, provincia de Galápagos.

Abstract

Customers play an important role within each company, hence the value of caring for each consumer and providing the best experience within the variety of competition in the market. The Tour 360 tourist service offered on the island of San Cristóbal in the province of Galapagos, which offers a tour of the island to see various points of interest for tourists. It has been on the market for several years, but the demand in recent years has been decreasing and the reason is unknown. For this reason, the present study sought to know the level of user satisfaction when they take the 360 Tour, since satisfaction is related to how happy customers are with the service or product and its quality. In the investigation, an analysis of theories related to satisfaction was carried out, followed by the collection of information and the analysis to know the level of satisfaction of tourists, which refer that the level of satisfaction is below the midpoint.