Diseño de un plan de exportación del mucílago de cacao pasteurizado y congelado al mercado de Bélgica.

Abstract

This project seeks to implement new opportunities to internationalize a product considered innovative in the Ecuadorian cocoa industry, through the design of an export plan for cocoa mucilage to the Belgian market. The method used was inductive, since data collection started from the particular, based on observation and experimentation to obtain general conclusions. One of the tools used to obtain information was through interviews with different managers, cocoa producers, and corporations in charge of foreign trade in Ecuador. Belgium is a country with a highly sustainable consumer culture, so establishing negotiations with them is beneficial in aspects such as social, economic, and environmental, to obtain a highly competitive level in the international market. The project presented financial viability with an IRR of 25.05% and a NPV of $155,501.44 through a flow projected over 5 years.