Análisis de las alternativas a los envases plásticos derivados del petróleo de un solo uso en la industria alimenticia de la provincia del Guayas.

Abstract

The following paper presents an analysis of alternatives to single-use plastic packaging in the food industry of the province of Guayas. It was developed with the aim of analyzing the perception that consumers have about plastic and its reception towards a change for greener alternatives. For this work, a methodology of mixed, descriptive, explanatory and correlative research was applied, through which the importance of the pollution generated by plastic was identified and the possibility of the food industry innovating in types of packaging is evaluated to mitigate the negative effects that this material generates. The results of the investigation showed that consumers find themselves in an intermediate position regarding the use of plastic, because they know about the pollution it generates. However, they are not ready to exchange it for convenience and price. Experts agree that the global market is headed towards greener production but incentives are needed for its implementation. The environmental management of companies in the province og Guayas must be aimed at raising consumer awareness and innovating processes.