Monedas sin futuro : campaña educomunicacional en contra de la mendicidad infantil en Guayaquil.

Abstract

In Ecuador, child mendicity is a social problem that increases daily. Many boys and girls are on the streets while their rights are violated. That being said, begging is caused by factors such as poverty, unemployment, social marginalization, among others. Although it is true that there are laws that protect minors in Ecuador, there is a lack of attention from public policy regarding this problem. Guayaquil’s society has a high degree of ignorance regarding the situation of children in a state of mendicity and is not aware that by giving coins to minors at traffic lights the problem continues to grow. With such a context, we developed an Edu-communication campaign that aims to inform and involve society in the social reality that street children go through. The campaign shows alternatives that seek the well-being of the community as well as the infants.